Having travelled and experienced international fashion trends and influences, both American and European, Ananya Modi Jain has lived and studied in both New York and Milan. She graduated with a BFA in Womenswear from Parsons, New York and a Masters in Luxury Accessory Design and Management from Istituto Marangoni, Milan. Yet, her Indian roots, values and aesthetics always shone brightest. That’s why ‘Made in India’ products became her mission.

Having moved back to India, she recognized the absence of a home-grown premium urban wear brand that was young, vibrant, comfortable, and most importantly, empowered people that wore it. This inspired Ananya to address a socially conscious generation, through a range of eclectic products that remind consumers of their greater responsibility and role in the world.